Google May Use Gmail and Photos Data for Targeted Ads

Google has revised its privacy policy to include a new exception that may allow the company to serve personalized advertisements using data from users' Gmail, Google Drive, and Google Photos. The change was identified by Android Authority and is tied to the activation of personalized AI features within Google's ecosystem.

Previously, Google pledged not to leverage content from these services for ad targeting. The updated wording now permits the use of such personal data when users opt into AI-driven personalization, potentially altering the advertising experience for many.

The Verge reports that the policy shift signals a broader move toward monetizing the wealth of user‑generated content stored across Google's platforms. While the exact mechanics of the ad targeting remain unclear, the amendment suggests that users could see ads more closely aligned with the information in their emails, files, and photos.

Google has not provided further details on how the data will be processed or what safeguards are in place. The announcement arrives amid ongoing debates about privacy, data usage, and the balance between free services and advertising revenue.

Consumers concerned about the new policy should review their privacy settings and consider opting out of personalized AI features if they wish to avoid ad targeting based on personal content.