Google Trials Gemini-Powered Purchases on Flipkart in India

Google has begun a controlled experiment that integrates its Gemini AI and AI Mode directly into the Walmart-owned Flipkart platform in India. The trial currently allows a limited set of products to be bought by a select group of users, showcasing how conversational AI can streamline e‑commerce transactions.

The initiative is part of Google's broader push to embed generative AI into shopping experiences, aiming to simplify product discovery and checkout through natural language interactions. Participants can initiate purchases by describing what they need, with Gemini handling product recommendations and the transaction flow.

According to TechCrunch AI, the test is intentionally narrow in scope, focusing on specific categories and a small user base. Google has indicated that a more extensive rollout is slated for later in October, potentially expanding the range of items and the number of shoppers who can access the service.

If successful, the rollout could signal a shift toward AI‑driven commerce in emerging markets, leveraging Google's AI capabilities to compete with existing online retail platforms.

The experiment underscores the growing convergence of AI and online retail, as major tech firms explore new ways to integrate conversational assistants into everyday purchasing decisions.