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Meta Disables AI Deepfakes Feature

Meta has disabled the AI deepfakes feature on Instagram due to significant backlash. The feature allowed users to generate AI images based on public accounts without permission.

July 11, 2026·Source: The Verge AI
Meta Disables AI Deepfakes Feature

Meta has announced that it is turning off the feature on Instagram that allowed users to generate AI images based on content from public accounts. This decision comes after the company faced significant backlash over the feature, which did not require the account owner's permission to use their content in AI creations. The feature, as originally set up, raised concerns over privacy and the potential misuse of user-generated content. By disabling this feature, Meta aims to address these concerns and ensure a safer experience for Instagram users. According to reports from The Verge AI, the feature was introduced earlier this week but was quickly met with criticism, leading to its swift removal. The move highlights the ongoing challenges in balancing innovation with user privacy and consent in the development of AI-powered features.

#Meta#Instagram#AI

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